| Creative

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Dynamic and strategic ACD with years of integrated experience across TV/Video, print, OOH, digital, professional, shopper marketing, apparel, and experiential platforms. Skills include creative concepting, branding, mentoring creative teams and developing communication—all in a uniquely fresh, memorable and persuasive manner.


PURERED, Princeton, New Jersey
Associate Creative Director | 2007 – Present

  • Led and mentored a team of Art Directors and Studio Artists in multiple 360 campaigns for Church & Dwight Co, Inc., Sanofi and New Jersey Lottery

  • Developed several conceptual initiatives for Arm and Hammer Cat Litter, Gevalia Coffee, Kraft Mac & Cheese, Trojan, Rolaids, Cortizone, Aspercreme, ACT Mouthwash and Hess Toy Truck

  • Played an integral role in winning the New Jersey Lottery and Hess Toy Truck accounts

Clients: Arm & Hammer Laundry, Arm & Hammer Cat Litter, New Jersey Lottery, Gevalia Coffee, Kraft Mac & Cheese, Trojan, OxiClean, Nasacort, Rolaids, Cortizone, Aspercreme, Act Mouthwash and Hess Toy Truck


ARC WORLDWIDE, New York City, New York
Senior Art Director | 2005 - 2007

  • Led and participated in the creation of several national ad campaigns for McNeil Consumer Healthcare

  • Mentored a team of Junior Art Directors and Studio Artists

Clients: Tylenol, Motrin, Mylanta, Aveeno and McDonalds


FRANKEL, Princeton, New Jersey / Greenwich, Connecticut
Art Director | 2004 - 2005

  • Developed full branding and identity initiatives for McNeil Consumer Healthcare, Johnson & Johnson and Kellogg’s

Clients: Tylenol, Aveeno, Kellogg’s Frosted Flakes and Cortaid


CREATIVE PROMOTION PARTNERS, Princeton, New Jersey
Junior Art Director to Art Director | 1999 - 2004

  • Created many instore and out-of-home marketing pieces for McNeil Consumer Healthcare and Johnson & Johnson

Clients: Tylenol, Aveeno, Nizoral and Congoluem


Extensive knowledge of Adobe Creative Suite (Photoshop, Illustrator & InDesign)
Basic knowledge of Premiere & After Effects

EDUCATION
MERCER COLLEGE
Advertising Marketing & Design

 

Hamilton, New Jersey

609 273 2699

briankburch.com

briankburch1@gmail.com

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